Saudi Arabia: Saudi Arabia’s tourism sector is poised for significant growth with the announcement of a new resort project in Al-Ahsa by Dan Co., a subsidiary of the Public Investment Fund.

The initiative is part of the Kingdom’s broader strategy to enhance the tourism industry and elevate hospitality standards across the country.

The resort will integrate sustainability, innovation, and high-quality service, in line with Saudi Arabia’s Vision 2030 objectives. By focusing on these key principles, the project aims to enhance the appeal of Al-Ahsa as both a local and international tourism destination.

This move is also aligned with the Kingdom’s ambitious goal of attracting 150 million visitors by 2030 and increasing the tourism sector’s contribution to the national gross domestic product from 6 percent to 10 percent.

Saad Al-Kroud, chairman of Dan Co., highlighted that the resort will leverage Al-Ahsa’s unique natural beauty and rich cultural heritage.

The project will promote rural, recreational, and ecotourism, offering visitors a variety of experiences that showcase the region’s diverse landscapes and agricultural legacy.

“By focusing on the natural environment and cultural heritage, this development will offer distinctive experiences that cater to a wide range of interests, further solidifying Al-Ahsa’s position as a key destination in Saudi Arabia’s tourism map,” Al-Kroud said.

As part of PIF’s broader vision to transform the Kingdom’s tourism landscape, Dan Co. is committed to promoting agritourism, adventure tourism, and ecotourism.

These initiatives aim to deepen the connection between visitors and nature, while creating economic opportunities for local communities and fostering sustainable development.

Through this project, Dan Co. aims not only to enhance Saudi Arabia’s tourism offerings but also to help diversify local economies and support the growth of thriving businesses in the region.