Saudi Arabia: The Saudi Heritage Commission has signed a memorandum of understanding with Cruise Saudi, a company wholly owned by the Public Investment Fund (PIF), to enhance cooperation in showcasing Saudi cultural heritage within cruise itineraries and integrating heritage designs into ship and port facilities.

This initiative aims to bolster the Kingdom's position as a global tourism destination with a rich cultural identity.

The collaboration includes integrating cultural heritage sites into cruise itineraries, activating intangible cultural heritage elements onboard the Aroya Cruises, and organizing exhibitions to showcase Saudi culture.


Additionally, it will provide visual materials on cultural heritage sites and facilitate exploratory programs and diving visits to underwater heritage sites, per approved regulations.

The MoU also addresses incorporating heritage designs into cruise facilities and passenger terminals, naming itineraries after elements of national heritage, and using heritage sites for special events to welcome cruise guests.

This agreement advances the commission's efforts to promote national heritage through maritime tourism and partnerships with public and private sectors, reinforcing the Kingdom's status as a leading cultural and tourist destination.