Arab News
Trade Arabia, Sat, Oct 18, 2025 | Rabi al-Thani 26, 1447
AMD and Kerno announce Made in the Emirates initiative
United Arab Emirates:
AMD has signed a strategic collaboration with Kerno, a UAE-based enterprise
infrastructure provider, to accelerate the delivery of AI and cloud
infrastructure to GCC markets including the UAE and Saudi Arabia. As part of
this agreement, the companies will collaborate on a “Made in the Emirates”
initiative, where AMD-based solutions will be co-developed in the UAE.
The collaboration will see AMD and Kerno co-develop and validate enterprise AI
and cloud solutions based on AMD Instinct AI Accelerators, AMD EPYC CPUs, and
the AMD ROCm open software stack. As a regional OEM/ODM partner for AMD-based
systems, Kerno will receive early access to information about the AMD product
roadmap and sales enablement tools.
“The ‘Made in the Emirates’ initiative reflects our shared commitment to
strengthening the UAE’s position as a hub for advanced computing and AI
infrastructure,” said Christopher Caswell, Co-founder & CEO of Kerno. “By
combining high-performance platforms with Kerno’s regional engineering and
manufacturing expertise, we are creating enterprise solutions designed, built,
and supported in the Emirates — empowering governments and businesses across the
GCC to innovate with confidence.”
As part of this agreement, AMD and Kerno will work to define a roadmap for a
joint testing and integration lab in the UAE, as well as explore co-establishing
an AI competency center in the region to explore the use of the AMD enterprise
AI portfolio for strategic customer engagements.
“AMD is committed to empowering its partners in the Middle East to achieve
leadership performance and scale with cutting-edge AI infrastructure,” said Zaid
Ghattas, General Manager. Middle East, Türkiye and Africa. “This collaboration
extends our local presence in the UAE and enhances our ability to deliver
enterprise AI and cloud solutions, support our local customers, and drive future
growth.”