Saudi Arabia: Papers are absent, and Saudi technology is present to say “a paperless event” at the UN General Assembly meetings for the tourism sector, which will be held in Riyadh, with the participation of more than 100 ministers from around the world, Al-Eqtisadiah reports.

The assembly meetings are set amidst natural green plants cultivated in the Saudi desert, surrounding the roundtable that will bring the ministers together. They will chart their plan and vision for the next 50 years, discuss the use of artificial intelligence in the global tourism sector, and ensure the human element is not marginalized.

Sara Al-Saud, the general supervisor of International Affairs for the Saudi Ministry of Tourism, said that “there is a shortage of an estimated 43 million workers in the global tourism sector.”

She clarified that the topic of AI will be one of the subjects discussed by the over 100 ministers, in addition to shaping the Assembly’s vision for the next 50 years.

She added that the Assembly meetings are expected to witness the signing of memorandums of understanding and agreements during the event, alongside a number of recommendations that will be announced in due course.

For his part, Ahmed Al-Ghamdi, the director-general of International Research and Planning, emphasized that the human element is very important in the tourism sector, and that artificial intelligence significantly helps small and medium enterprises improve their service quality and customer experience.

The Executive Director of UN Tourism, Natalia Bayona, explained that the global tourism sector is the largest employer of youth, with 60 percent of them working with AI. She added that many tourists worldwide use AI to explore tourist destinations.

Consequently, a survey was conducted with member states to ascertain if they have local AI strategies and to identify what support could be offered to develop the mechanism, especially since the tourism sector relies heavily on small and medium enterprises.

Globally, the tourism sector contributed 10 percent to the global gross domestic product in 2024, equivalent to $10.9 trillion, recording a growth rate of 8.5 percent compared to 2023, thereby surpassing pre-COVID-19 pandemic levels.

On the local front for the Saudi tourism sector, unprecedented levels were recorded in terms of visitor numbers, spending volume, job creation, and contribution to the GDP.